What is the future of Digital Marketing?

The pandemic and the subsequent lockdown has had many effects on our lives, one of which is that virtual space has been given new license to be seen as a marketing channel. The online world is evolving, so no matter which domain your brand belongs to, it is because of effective digital marketing that it has been seen and heard more online. As the market continues to update with new technology with each passing moment, the future of digital marketing seems to be met with more ruthless strategy-building and implementation.

Difference between Traditional and Digital Marketing?

Traditional marketing:-Traditional marketing is the marketing of products and services through TV, telephone, banners, broadcasting, door to door, sponsorship etc. It is not so good for Brand building and not cost-effective. It is difficult to Measure and difficult quantify the return on investment in traditional marketing.

Digital Marketing:- Digital marketing is a modern marketing of products and services through digital media or electronic mediums like SEO, SMM, PPC, etc. It is more cost-effective-promoting and efficient and fast for brand building. It is easy to Measure with the help of analytics tools and simple to calculate in the case of digital marketing. This type of marketing has carried a global reach.

Types of Digital Marketing?

 

1. Search engine optimization

2. Content marketing

3. Pay-per-click

4. Social media marketing

5. Email marketing

6. Affiliate marketing

7. Mobile marketing

8. Video marketing

1. Search engine optimization:-Search engine optimization is the strategy of making your content in such a way that your page ranks organically on the search engine result page (serp). To apply SEO, we need to use the keywords that audience are searching for and we have to develop our content around those questions. Content Marketing:- Consumers want their wishes met and they want to know how their problems can be solved and if our brand gives correct and useful information to the consumer, then we will be able to gain the trust of the consumer. When they need information or help, they'll be the first to turn to you and it can be posted on blogs, social media, email or other channels.

2. Content Marketing:- Consumers want their wishes met and they want to know how their problems can be solved and if our brand gives correct and useful information to the consumer, then we will be able to gain the trust of the consumer. When they need information or help, they'll be the first to turn to you and it can be posted on blogs, social media, email or other channels.

3. Pay-per-click:- Search engine marketing refers to paid advertisements that appear at the top of the SERP. The cost of these advertisements depends on how many clicks came on this advertisement and hence it is

called pay-per-click.

4. Social media marketing:- As the name suggests, this is a method in which we use social media to promote our brand or product. In this, we post our products systematically and promote them through paid ads.

5. Email Marketing:- It is one of the effective types of digital marketing. If we use it strategically, we can get good results. Some 

people also believe that email marketing is over, while many emails are sent to people every day.

6. Affiliate marketing:- In affiliate marketing, content producers are paid a commission for each conversion received for a product or service. These content creators act like a sales team for your business.

7. Mobile Marketing:- Mobile marketing is almost mandatory nowadays if you want to reach customers. Google research shows that 27% of the global population uses voice 

search on mobile, and the consumer journey is becoming increasingly complex.

8. Video Marketing:- In today's fast-paced landscape, short and quick videos are faster than text in attracting customers. Whether it is educational or entertaining, live or pre-recorded video content is a reliable digital marketing option. According to a report, 2 billion people are searching something or the other on YouTube every month.

What is Digital Marketing?

Digital marketing refers to use of digital channels for promoting our services and products to consumer. Digital marketing also known as online marketing. This marketing involves the use of social media, search  engine, websites, email and other online platforms.

What is SWOT Analysis?

 

• S stands for strength

• W stands for weakness

• O stands for opportunities

• T stands for threats

• STRENGTH: What can you do well? What unique resources can you use? What do other competitors see as your strengths? 

• WEAKNESS: What can you improve? Where do you have less resources than others? What weaknesses are others likely to see? That we can fix.

• OPPORTUNITIES: What opportunities are open to you and what trends can you take advantage of and how can you turn your strengths into opportunities?

• THREATS: What threats can hurt you and what your competitor is doing and what are your weaknesses and what are the threats you face and how to eliminate threats.

4p's of Marketing

Product: Product is an item or service that is being created for a target audience. Before making any product, we should think that which product we want to make and how much demand is there for our product in the market.

Price: To sell an item, it is necessary to determine the price of that item or service. While setting the price, we must keep in mind how much our goods or services cost in comparison to our competitors. We should take special care of the cost at which the consumer can buy our product or service.

Place: It is necessary to have a place to sell any product and we need a place to sell the product. If we produce our goods in a place where the target customer will not go, then we will not be able to achieve our goal.

Promotion: The easiest way to make customers aware of your product is by promoting your product. Promotion can be done in different ways:-television broadcasts, radio broadcasts, newspaper broadcasts. Before promoting, we should take this information that what is the right time to promote, so that can target the right audience.

What are different types of Business Models?

                             B2B [Business to Business]

• It is the type of business in which exchange of product or services between business rather than business and customer.

• Wholesalers are selling to retailers.

                             B2C [Business to Consumer]

• In this type of business exchange of product or services between business and consumer and business is selling  product to consumer.

• Amazon, Walmart, etc.

                             C2B [Consumer to Business]

• In this type of business in which exchange of product or service between consumer and business and consumer is selling service to business.

• Customer reviews and Google Ad sense.

                             C2C [Consumer to Consumer]

• In this type of business exchange of product or services between consumer and no exchange between consumer and business.

• OLX and EBAYS.

What is Marketing?

Marketing refers to all activities of a company or firm to promote the products and services. In marketing, we advertise our product or service to grow our business. Our aim in marketing is to increase brand loyalty and sales of the company.

Define Marketing Process?

Marketing process is a process in which we promote our business products and services to the customers and we try to strengthen our business relationship with our customers.

Steps of Marketing Process:-

1. Understanding the needs or wants of market

2. Creating a Plan That Delivers Good Value

3. Build good and profitable relationships

4. Getting value from customers