Traditional marketing:-Traditional marketing is the marketing of products and services through TV, telephone, banners, broadcasting, door to door, sponsorship etc. It is not so good for Brand building and not cost-effective. It is difficult to Measure and difficult quantify the return on investment in traditional marketing.
Digital Marketing:- Digital marketing is a modern marketing of products and services through digital media or electronic mediums like SEO, SMM, PPC, etc. It is more cost-effective-promoting and efficient and fast for brand building. It is easy to Measure with the help of analytics tools and simple to calculate in the case of digital marketing. This type of marketing has carried a global reach.
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